Bringing luxury travel to a local ‘staycation’ based audience was a bit of a challenge. 

Brandhype developed the ‘BAB Rewards Program’ – a luxury wellness membership that is catered to the residents of Sharjah. Combining a first class fitness center with an array of beauty and wellness perks and benefits made for the ultimate Chedi brand experience.

The BAB Rewards Program was launched in May 2021 and is still running today. The program is home to several hundred members.